{"product_id":"shampoo-step-1-ultimate-color-wella","title":"Shampoo | Step 1 | ULTIMATE COLOR | WELLA","description":"\u003cdiv style=\"font-family: inherit; line-height: 1.6; color: #111827;\"\u003e\n\u003cp style=\"margin: 0 0 12px;\"\u003eULTIMATE COLOR Sulfate-Free Shampoo is formulated to gently cleanse color-treated hair while helping minimize color fade*. The scalp-soothing formula helps detox hair from color-distorting metals while moisturizing hair and supporting color vibrancy.\u003c\/p\u003e\n\u003ch3 style=\"margin: 16px 0 6px;\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 12px 18px; padding: 0;\"\u003e\n\u003cli\u003eGentle cleansing to help minimize color fade*\u003c\/li\u003e\n\u003cli\u003eHelps maintain color vibrancy for up to 10 weeks**\u003c\/li\u003e\n\u003cli\u003e73% of consumers agree scalp comfort is improved after first use***\u003c\/li\u003e\n\u003cli\u003eHelps detox hair from color-distorting metals\u003c\/li\u003e\n\u003cli\u003eLeaves scalp feeling soft and cleansed\u003c\/li\u003e\n\u003cli\u003eMoisturizes hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 16px 0 6px;\"\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 12px 18px; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycine:\u003c\/strong\u003e Amino acid used in color-care systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (B5):\u003c\/strong\u003e Helps support moisture retention and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 16px 0 6px;\"\u003eHow to Use\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 12px 18px; padding: 0;\"\u003e\n\u003cli\u003eApply to damp hair and scalp.\u003c\/li\u003e\n\u003cli\u003eLather, massage, and rinse. Repeat if desired.\u003c\/li\u003e\n\u003cli\u003eFollow with Ultimate Color Conditioner or Miracle Leave-In Mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"margin: 16px 0 6px;\"\u003eFull Ingredient List\u003c\/h3\u003e\n\u003cp style=\"font-size: 14px; margin: 0 0 12px;\"\u003eWater, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #6b7280; margin: 12px 0 0;\"\u003e*Vs. non-conditioning shampoo.\u003cbr\u003e**With regular use of the Ultimate Color regimen from salon to home.\u003cbr\u003e***Based on external consumer agreement study.\u003cbr\u003eResults may vary depending on hair type and routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WELLA PROFESSIONAL","offers":[{"title":"250ml \/ 8.4 fl.oz.","offer_id":50532733092087,"sku":"4068359150537","price":28.0,"currency_code":"USD","in_stock":true},{"title":"1 L \/ 33.8 fl.oz.","offer_id":50532733124855,"sku":"4068359149814","price":56.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2922\/2556\/files\/shampoo-step-1-ultimate-color-wella-shampoo-wella-professional-5697679.jpg?v=1772733614","url":"https:\/\/shsalons.com\/products\/shampoo-step-1-ultimate-color-wella","provider":"SH Salons","version":"1.0","type":"link"}