Collection: ULTIMATE COLOR

You’ve reached your dream shade—bold, bright, or softly enhanced. The next goal is maintaining vibrancy and keeping hair looking revitalized between salon visits.

According to the brand, ULTIMATE COLOR helps maintain color vibrancy for up to 10 weeks* and supports a revitalized look from the first wash. The regimen is described as being powered by patented technology used for color maintenance.

The ULTIMATE COLOR Difference

Washing can contribute to color fade over time. This regimen is designed to help support ongoing color care, including a leave-in step that reduces the need for additional rinse-off treatment steps (as described by the brand).

*Brand claim. Results may vary depending on hair type, shade, wash frequency, and routine.